Innovation Reading Circle: Affluence and happiness October 8, 2007

The objective of the Innovation Reading Circle is to help develop theory around innovation (considering technology, design, society and organisation) by facilitating rich, high-level and well-informed public discussion around key and related texts and discourses. The Reading Circle will encourage reasoned debate with no ideas considered out of bounds.

The theme of this event is Affluence and happiness. The title to be discussed is The Paradox of Choice: Why More Is Less by Barry Schwartz. Schwartz claims that modern life has become “increasingly complex due to the overwhelming abundance of choice with which we are presented” and that excessive choice “can lead to decision-making paralysis, anxiety, and perpetual stress”. Instead, the author argues for the value of eliminating choices as a route to deriving greater satisfaction.

There is no cost to attend this event. Reading Circles have to date been invitation only. If you would like to participate, please contact Nico Macdonald with information on your background and interests.

Official Website: http://www.spy.co.uk/InnovationReadingCircle/09/