Influencing Consumers through Interactive Printed Media December 8, 2011

Square-shaped black and white matrix blocks, known as QR codes, have increasingly become commonplace in magazines and on product packaging. The distinctive marks can be read with a smart phone or tablet, and are used by Brands as a way of communicating and strengthening relationships with consumers. BUT, according to ‘disruptive’ technologies specialists, IPI (Europe) Limited there are many other interactive tools available that could be more effective. Many of these being based on printable electronics, coupled with ‘apps’, to trigger the all-important ‘interactive experience’ for consumers.

Official Website: http://ipieurope.com/html/december_session.html