Influencer Marketing Summit October 17, 2012

SUMMARY: The internet and social media provide a powerful platform for consumer’s voices to be heard. Brands are shifting their marketing and service approach from reacting to engaging people who impact how others think and behave. This summit will demonstrate how leading brands engage influencers to accomplish marketing, communications, and service objectives.

We will answer the following questions:
- How do you identify influencers specifically for your market?
- What are the best practices for building relationships with influencers?
- Why is content marketing and distribution key to engaging influencers?
- What are the compliance issues associated with influencer marketing?
- How do your inspire and reward influencers effectively and appropriately?
- What is the opportunity and role of visual social media platforms such as Instagram and Pinterest?
- What are the best tools and technologies for Influencer Relationship Marketing (IRM)?
- How are leading brands measuring and monitoring their IRM programs?

SPEAKERS: TBD – Check the event website for updates

SPONSOR: SEMPO

WHEN: Wednesday, October 17, 2012; 8:00 a.m. – 1:00 p.m.
WHERE: The Graduate Center of The City University of NY; 365 Fifth Avenue (at 34th Street); Elebash Recital Hall; New York, NY 10016

EVENT WEBSITE: http://www.bdionline.com/influencermarketing.html
BDI WEBSITE: http://www.bdionline.com
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Official Website: http://www.bdionline.com/influencermarketing.html