Increase Your Brand Impact with Experiential Marketing October 21, 2010

'Experiential', aka Experience Marketing has elevated event marketing from 'product pitch' to a discipline that integrates strategic customer data with technology and personal interaction to ensure an emotional connection with customers. The mandate from senior executives is clear: Marketers must leverage marketing channels and technology to 'connect the dots' between product, brand and experience to convert leads and drive revenue. And while these leaders recognize that face-to-face contact at trade shows and events can produce a great ROI, they can only do so when they produce an authentic experience that creates lasting, profitable customer relationships.

The program leaders and practitioners in this program will define and describe what's required to integrate research, customized messaging, social media, mobile devices & apps, event technology and customer intimacy to align selling cycles with customers' buying cycles. You will learn proven examples of how diverse marketers deploy multiple channels in a unified strategy to create, produce and promote measurable engagements that fulfill their brand promise and win and keep loyal customers. You will gain valuable insight from our keynote speaker and actionable ideas from our high-performing panel that you can put to work to drive your next brand promotion to ensure a successful event - and customer experience.

Moderator:
Adrian Ott - CEO, Exponential Edge Inc. & Author, The 24-Hour Customer (Harper Business 2010)

Panelists:
Andrea Bundalian - Founder, Lead Detectors
Eric Pestana - President & CEO, Mogulaire
Ray Thackeray - VP Sales at ootoWeb and pioneer of Meetings Management technologies

Official Website: http://www.svama.org