In Database Analytics July 11, 2007

In-Database Analytics: A Disruptive Technology
Presented by Marcos M. Campos, Technology Development Manager, Data Mining Technologies group, Oracle

Analytics matters. Study after study shows that analytics is a key competitive factor. However, the uptake of analytics by companies is still quite limited compared to its potential. There is a need for analytical technology that is easy to use, is scalable, operate on different types of data, and integrate easily within the overall information technology infrastructure.

This talk will discuss how In-Database Analytics is a technology well positioned to address these needs. It will also make the point that it is a disruptive technology that can change how analytics impacts organizations.

Marcos M. Campos is Technology Development Manager for the Data Mining Technologies group at Oracle. Previously he was a Senior Scientist with Thinking Machines. Over the years he has been working on transforming databases into easy to use analytical servers.

Official Website: http://sfbayacm.org/events/2007-07-11.php