Unlike traditional marketing lead generation programs that throw any lead over the wall to sales, demand generation is about qualifying and prioritizing prospects, nurturing a steady crop of leads and optimizing the results over time. In the complimentary webinar, “Turn Inbound Traffic Into Leads and Revenue,” you will learn proven strategies designed to improve demand generation http://www.marketo.com/b2b-marketing-resources/demand-generation.php
Official Website: http://www.marketo.com/demo/demandbase-wbr/player.html
Added by marketo_b2b on August 28, 2009