Implementing a Digital Strategy for Your Small Business Course/Class March 15, 2011

This course or masterclass will provide the knowledge and skills that a small business owner needs to effectively create, manage and market their small business or product Web site using using internal staff or vendors. Participants will become knowledgeable clients to their designers and developers; think about growing their business using digital technologies and channels; know the capabilities, opportunities and limitations of various technologies and channels; and most importantly relate their marketing strategy to online opportunities, channels, capabilities and limitations. This course is a must for small business owners and others wanting to enhance their presence in the digital marketplace.

Official Website: http://www.cce.usyd.edu.au/course/idsb