Identifying Ideas that Connect with Customers Workshop October 17, 2007

Developing meaningful new product opportunities requires you to find those elegant ideas that connect with your customers' everyday lives. Doing this requires understanding the problems that keep them up at night - and how your product could solve them. This introductory workshop gives you tools to do just that. Find out how to get beyond gee-whiz product concepts and hum-drum specifications and learn to:

* Apply analysis to new product development to generate innovative concepts
* Identify and distinguish customer needs from solutions
* Generate new ideas and new concepts within boundaries to meet the needs of the customer

Workshop Leaders/Facilitators

Jump Associates is a 50-person firm in San Mateo that helps companies create new ways to grow. Through a hybrid of social research, product design and strategic planning, Jump creates the new product, service and business ideas that are the seeds of growth. Jump also help companies cultivate the right processes, metrics and culture that make up the soil of growth.

The Jump Associate facilitators include:

Bill Scott strives to help people see the world through different eyes. He holds more than 20 product-related U.S. patents and has been solely responsible for the design of the center-line products for 10 companies.

Philip Hartley professional projects have earned 19 U.S. patents, as well as numerous design industry awards and distinctions. Prior to joining Jump, Philip worked at Frog Design and Fitch, both leading product development firms.

Roxann Stafford experience includes developing designs and strategies across a number of industries, from empathy programs for fashion retailers to cabin interior concepts for the Boeing 777.

Pete Mortensen has a particular talent for articulating and expressing social, design and business concepts in surprising and new ways.

Members, Students & Partners-$10; Non-Members-$25 ($5 more at the door).

Official Website: http://norcalpdma.org