ICI- 36 Information Warfare March 3, 2011

Information Warfare is used to describe strategic communication whereby information is understood as a means for changing opinions on a subject and then effecting changes in behavior.

While the concept of public relations is based on coordinated, two-way communication models, the simple aim of an information warfare campaign is to successfully develop ideas and opinions on topics and companies. For the information professional, this involves identifying and analyzing information and generating valuable intelligence in order to discredit competitors through targeted CI actions in the scope of information operations. Opinions that are "formed“ by competitors, influence customers, suppliers and industry experts. Your company can derive either advantage or disadvantage from these circumstances. Your company’s communication strategy should therefore be critically reviewed from the perspective of information warfare.

The workshop highlights strategies and models for an intelligence professional’s typical information warfare tasks. Finally the ethical aspects of information warfare are discussed.

Workshop foci
Basics

- Introduction to the basics of information warfare
- Corporate reputation as the target of information warfare operations
- Possibilities for preventing and defending against information warfare operations
- Ethical limits of information warfare

Communication Models and Strategies

- Communication models in company communication
- Links between strategy and communication
- Information operations as an integral component of company information

Information warfare tactics

- Information operations
- Issues management
- Perception management
- Exposure management

Game plan for ”strategy development and information warfare”

- Concepts for attacking and defending are practiced in the workshop, on the basis of a case study.

http://www.institute-for-competitive-intelligence.com/ici-workshops/ici-36-information-warfare?utm_source=ICI&utm_medium=Seminarportal&utm_campaign=upcomming