ICI-31 - Strategic Market Analysis November 23, 2011

Often, the Competitive Intelligence analyst is called on to judge the market potential of new products. For this, market segments, profit potential, and the competitive situation has to be known. Similarly, a prognosis of the future development of these market parameters is necessary. Results of the strategic market analysis serve as a basis for the development of product- and corporate strategies, scenario planning and benchmarking analyses.
This workshop comprises of a comprehensive demonstration of significant aspects of strategic market analysis. The methodical fundamentals are communicated without the theoretical ballast and these are then applied directly with real-life case studies.

Workshop foci:

Practical excercises
Integration of expert knowledge
Technology- and market potential analyses
Assessment of future developments (prognoses) through
Extrapolation (time series analysis)

Official Website: http://www.institute-for-competitive-intelligence.com/ici-workshops/ici-31-strategic-market-analysis?utm_source=ICI&utm_medium=Seminarportal&utm_campaign=upcomming