CI analysts are often called upon to judge the market potential of new products. This requires knowledge of the market segments, profit potential and the competitive situation. A prognosis of the future development of these market parameters must then be established. Results of the strategic market analysis serve as a basis for the development of product and corporate strategies, scenario planning and benchmarking analyses. This workshop incorporates a comprehensive demonstration of significant aspects of strategic market analysis.
Workshop focal points:
- Introduction
- Methods and procedures
- Practical Exercises
Added by Institute for Competitive Intell on February 13, 2013