ICI-31 - Market Intelligence June 26, 2013

Often, the Competitive Intelligence analyst is called on to judge the market potential of new products. For this, market segments, profit potential, and the competitive situation has to be known. Similarly, a prognosis of the future development of these market parameters is necessary. Results of the strategic market analysis serve as a basis for the development of product- and corporate strategies, scenario planning and benchmarking analyses.

Workshop focal points
- Practical excercises
- Integration of expert knowledge
- Technology- and market potential analyses
- Assessment of future developments (prognoses) through
- Extrapolation (time series analysis)

Official Website: http://www.institute-for-competitive-intelligence.com/ici-workshops/ici-31-strategic-market-analysis