ICI-30 - Business War Gaming May 28, 2009

Explorative strategy development

Business War Gaming (BWG) is used to predict possible changes of markets as well as competitor activities and based on this and to develop the best possible reactions. With this analysis, effective strategies with a distinctly competitive oriented character can be formed. Through BWG, the focus can be changed from an internal to an external perception that has the market and the competitors in view.
In addition, the following goals are tracked with BWG.

* Gaining a better understanding of the market and of competitive dynamics
* Developing realistic future scenarios for both market and industry sectors
* Sensitization of the attendees to weak signals that are the basis for an early warning system
* Development of the ability to role play the position of competitors and anticipate their actions and reactions
* Identification and elimination of “blind spots” in managers

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