ICI-27 - Competitive Technical Intelligence November 14, 2009

The goal of Competitive Technical Intelligence (CTI) is to identify, competitive advantages in the fields of marketing, product design and research and development through technological leads.

For this, the development of new technologies is continuously and systematically monitored and their effects evaluated. This begins with technology scouting, where only emerging technological developments are identified and recorded. This continues with technology assessment, which determines the stage of maturity and the potential of new technologies. The cycle ends with the strategic analysis of the effects of new technologies on customers, the business and on competitors.

This workshop is the practical application of these three steps and concludes with the added module CTI process, where the application in the enterprise is discussed. The lecturing of this comparatively complex content is supported and loosened up with live demonstrations and group tasks.