Analysis Methods, Community Building, Trends
The analysis of digital communication makes a significant contribution towards the generation of market and competitor knowledge. The advantage of the Internet, the quick, seismographic recording of impulses and opinions, can be directly capitalized upon.
Official Website: http://www.institute-for-competitive-intelligence.com/workshops/32-ici-25-digital-intelligence.html
Added by Institute for Competitive Intell on December 17, 2009