ICI-21 - Analysis of Competitor's Strategies November 3, 2013

The most celebrated of Competitive Intelligence analyses is the analysis of competitor strategies. This workshop looks at the companies within the competitor peer group and how to analyze them from six perspectives. These sub-analyses are then integrated into one competitor strategy evaluation.
Once competitors’ strategies are known, a company can develop its strategy accordingly to achieve long-term competitive advantage.

Workshop focal points:

- Definition of a peer group
- Perspectives of the competitor strategy analysis
- Visualization and reporting of competitor's strategies

Official Website: http://www.institute-for-competitive-intelligence.com/ici-workshops/ici-21-analysis-of-competitors-strategies?utm_source=ICI&utm_medium=Seminarportal&utm_campaign=upcomming