IABC Strategic Creative Communication Seminar October 13, 2010

Strategic communication has never been more important. New media, social integration, changing demographics, shifting corporate cultures, global challenges, the constant need to stay ahead and on top—all of these factors are driving a massive shift in how organizations communicate to each and every audience – from employees to communities to the world at large. This one-day workshop gives you all of the tools you need to be a leader in strategic communication. Walk away with a big picture plan, the how-to tactics and tangible take-aways you need.

"You’ll walk out with so many ideas and tactics you won't know which to use first. A word of advice: use them all."
Colleen Hawk, communications consultant, Arizona Public Service

Who Should Attend
Whether you’re communicating with employees, targeted audiences or the general public, this seminar gives you powerful strategies for smart communication.

What You’ll Learn

* Develop the right research
* Build your communication plan
* Design strong tactics
* Key in on the best channels to optimize your message
* Measure your outcomes
* Build a package that makes you shine