IABC Financial Communication Workshop April 23, 2009

In the wake of the recent market meltdown, businesses need to restore confidence in their companies and financial markets and create some level of transparency. This focus on transparency, integrity and accountability is a renewed call to communication professionals who want a seat at the table.

Your role in understanding and communicating financial information is more important than ever due to market volatility, company failures, accounting scandals and the resulting mistrust and scrutiny.

You say you’re not a numbers person? Financial acumen may not be a natural trait, but it’s a required competency for today’s communication professional. You can’t effectively tell your organization’s story in difficult economic times without understanding your organization’s financial condition, metrics and business issues.

IABC’s 2009 Financial Communication Workshops are designed to help communicators understand the numbers of business and use that knowledge to manage their companies' reputations internally and externally. The audience size is limited to allow for open discussion and focused learning.

Learn from financial expert and professor James K. Gentry, Ph.D., who is recognized for his ability to explain complex financial and accounting information in language that corporate communicators and journalists can easily understand. For more than 25 years, he has taught thousands of professionals, like you, how to understand the language of business.

Official Website: http://www.iabc.com/fc