IABC Business Writing Conference September 17, 2007

Learn how to write clearly and persuasively
In today’s workplace, writing is considered a “threshold skill” for hiring and promotion among salaried employees. “In most cases, writing ability could be your ticket in . . . or it could be your ticket out,” said one human resources director in a recent National Commission on Writing survey of 120 major corporations in the United States.

While all employees must be able to write, communication professionals must excel as the model for precise, coherent and engaging writing in their organizations.

The 2007 Business Writing Conference will offer training or retraining on the essential skills needed to write with clarity and persuasion in the workplace. This conference will help you write for employees, shareholders, CEOs and the media. You'll hear from experienced professionals on writing for different media such as web and print. You will learn how to overcome information overload to reach your readers and how to improve your writing skills immediately.

Who should attend
Business professionals who want to improve their writing skills for job performance and career advancement.

What’s included in your conference fee

- Writing Workshop - A practical three-hour morning workshop with acclaimed writing expert John Sturtevant that will help you improve your writing skills immediately
- All plenary and breakout sessions - led by corporate executives, publishing experts and communication consultants known for their persuasive writing skills
- Two continental breakfasts and coffee breaks with time to network
- Luncheon keynotes with communication experts

Official Website: http://www.iabc.com/bw/