IA LinkedIn® Sales and Marketing Workshop March 19, 2009

The IA LinkedIn® Sales and Marketing Workshop teaches those responsible for bringing business in the door how to use the LinkedIn® tool most effectively to make more money for your company and for you.

This ½-day Workshop is taught by a Sales and Marketing or Business Development Professional in an Instructor-led, Hands-on Workshop Format. Beyond basic education on LinkedIn, it covers specific strategies for the most common selling scenarios – hunting for business, named/targeted accounts, farming, territories, vertical markets, business partners and sales channels and then it gets you jump started on the marketing front with strategies for on-line branding, creating/managing LinkedIn Groups, search engine optimization.

With LinkedIn and IA you get a jump start in your on-line networking that gets you up to speed faster and with better results than could ever be possible. Other topics covered include:

How social networks like LinkedIn work.
Profile optimization and content.
Communications methods and strategies – invitations, introductions, messages, InMail.
Network building strategies and tactics.
LinkedIn Groups – finding, joining, strategies.
Combining your face-to-face event networking with your LinkedIn on-line networking.
A copy of the presentation is provided so you can make notes directly on it. Bring a laptop if you have one. It is not required. Space is limited.

To regester:
http://www.integratedalliances.com/Public/Home/CALENDAR/index.cfm?semID=2040&view=1&requestTimeOut=100