Hypercolour Showcase Starring Groove Armada August 11, 2012

This landmark, showcase event from Hypercolour now happening at Great Suffolk Street Warehouse and featuring 2 of the most iconic names in dance music.

**VENUE CHANGED TO GREAT SUFFOLK ST WAREHOUSE, SE1**

Groove Armada are known to many as one of the world’s biggest dance acts. This year they have surprised and delighted by announcing a move "Back to the Underground". To head off in this new direction they selected UK-based house imprint 'Hypercolour' as the platform for their up and coming 'No Knock' release. For those in the know, Hypercolour is a small indie label that has long been a purveyor of the finest in House & Techno. Previously released music by the likes of Maya Jane Coles, Huxley, Axel Bowman and Mosca.

This may seem a surprising choice, but as Groove Armada will tell you, it’s actually the sort of move they’ve been wanting to make for a while.

"We wanted to take things right back to the beginning, so back to that warehouse sound, it’s been a while since we’ve been able to put out the white labels and that sort of stuff, because of contracts with the major label. We were keen to get back to that, and obviously we’ve been DJing so long that we’re on all the promo lists... and the one that was consistently coming through, with that 21st century take on the classic house sound, was Hypercolour. We were really digging them, so we gave the lads a ring and were like ‘bit of a weird request, but are you up for it?’” (Groove Armada in FACT magazine 2012)

To coincide with this exciting news Hypercolour will be hosting a landmark Warehouse event with Groove Armada on Saturday Aug 1tth at London's Great Suffolk Street Warehouse. This is a night to celebrate something rare and beautiful...The beginning of a new era and an aligning of the planets for what is certain to be the party of several lifetimes. Also topping the bill for the evening will be the one and only genius, Garage God, Todd Edwards.... Flying in from the states to deliver an extremely rare set of his own work in the city that adopted him many years ago. Joining Todd and the Groove Armada boys will be Brighton’s very own Maxxi Soundsystem. One of the fast rising stars on the scene, Maxxi's forthcoming release on Hypercolour is set to raise the bar once again for the artist and the label. Also hosting Arch 2 will be Hypercolour's sister label “Losing Suki” with Tom Demac, Indigo, Shenoda, Youandewan + More

FULL LINEUP:
Groove Armada (DJ set)
Todd Edwards
Maxxi Soundsystem
Alex Jones
Cedric Maison

ROOM 2: HOSTED BY LOSING SUKI
Tom Demac
Indigo
Shenoda
Youandewan
Charlie Banks
Zumo

https://www.facebook.com/hypercolourUK /
https://twitter.com/hypercolour/
#hypercolour

Official Website: http://www.residentadvisor.net/event.aspx?381232