HyperCITY launches second store amidst much fanfare with leading actress Pooja Gandhi April 27, 2011

Bengaluru, April 28, 2011: Thursday morning saw the dawn of a brand new HyperCITY in the city of Bengaluru. India’s leading hypermarket chain launched their second store at the Royal Meenakshi Mall, Bannerghatta Road and providing a touch of glamour was Pooja Gandhi. The sprawling 60,000sq ft store is the second in the city with the first store situated at the ITPL Road. HyperCITY displays the finest range of over 44,000 products across categories such as Food & grocery, Home & furniture, Electronics, Sports, Toys, Stationery & Apparel. The range is sourced from both local and global markets and boasts of distinctive quality and dominant assortment at great value. HyperCITY enables its customers the experience of global shopping now much closer to their homes and serves as the one-stop-shop where one can get the best deals at greatest value.
The launch received a great response with many people walking into the store on the first day itself. Pooja, who was the guest of honour for the launch, mesmerized her HyperCITY patrons and her fans with enthusiastically participating in the games for customers. Shoppers were visibly excited to shop at HyperCITY, their favourite hypermarket, along with their beloved star. The stunning actress who is all of 23 years and has as many as 35 movies to her name was delighted to shop and interact with her fans at one of her favourite shopping destinations in the city.
At the launch, Pooja said, “I have always been a follower of the range of assortment available at HyperCITY. The choice that the store provides across categories is highly impressive and the products are of great quality. The fact that they are affordable is an added advantage. It’s an amazing store for the entire family with the best of products available under one roof.”
Also present at the occasion, Mr. Mark Ashman, CEO, HyperCITY Retail India Ltd added, “The city of Bengaluru is an IT and commerce hub. It is an evolved market and has witnessed an amazing growth in the retail category. The cosmopolitan city has the right blend of customers that have accepted and believe in the organized retail format. HyperCITY is committed to fulfilling the aspirations of the local people by providing them a world class shopping experience. HyperCITY customers will enjoy the convenience of international shopping from over 44,000 products at great value under one roof.”
Adding to the razzmatazz was the energetic Kannada dance form - Dollu Kunnitha that kept the energy levels high amongst the shoppers. The performance was applauded by the audience and the atmosphere was then set for some perfect get – set – go games. Pooja Gandhi shed her celebrity tag and played challenging yet amusing games such as treasure hunt, snakes & ladders and dumb charades with the customers present at the store. Tarot card readers & tattoo artists also kept the customers engrossed and entertained. The winners were rewarded with some fascinating goodies by HyperCITY. The gala event continued through afternoon and the launch saw many a people returning home with a smile.

Store Address:
HyperCITY @ Banerghatta Rd:
Royal Meenakshi Mall,
Lower Ground floor,
Banerghatta Road,
Bengaluru - 560 076
HyperCITY @ ITPL Rd:
Embassy Paragon, Ground Floor,
Nr. Kundalahalli Gate,
ITPL Road, Near Brooke Field,
Bengaluru - 560 037
About HyperCITY:
HyperCITY Retail (India) Ltd. is part of the K. Raheja Corp. Group, a leader in the Indian retail sector. K Raheja Corp helped create retail boom in India with Shoppers Stop, InOrbit Mall and Crossword apart from their successes in realty and hospitality.
HyperCITY is a hypermarket in the true sense and offers its customers a dominating assortment of quality products at great value in a large, modern and exciting format. It also offers other value added services like consumer finance, ATM facility, telecom services, pharmacy, Bakery and Restaurants etc under one roof to make the shopping experience more rich, convenient and complete. HyperCITY launched its first store in Malad, Mumbai, which is spread over 1,20,000 sq ft. Today, HyperCITY has accomplished a total of 9 stores since inception and have marked its presence in cities like Mumbai, Hyderabad, Bengaluru, Bhopal, Ludhiana, Amritsar and Jaipur. It offers over 44,000 products sourced from both local & global markets to choose from & boasts of quality, distinctive, dominant assortment at great value. HyperCITY promises convenience of everything under one roof & International shopping ambience that rivals the best in the world. More than 11 Lakh Customers visit HyperCITY stores every month.
For further details contact:
Murali, Email: muralir@perfectrelations.com Contact: 09945511831