How to Strengthen Customer Experience on Four Social Media Platforms July 28, 2011

If your brand is like most others, you're using social media platforms like Facebook or Twitter to raise awareness, gain share of voice, and generate leads. But are you using these tools to strengthen customer experience? Are your social programs providing real, bottom line results?
It's time to proactively weave social media within your overall customer experience strategy and drive financial success.

Join us as we uncover what customers expect from businesses on four key social platforms, and how to create platform-specific strategies to get the most out of these online interactions. Learn how you can solve your customers' problems via social media, and why a customer who "likes" you on Facebook is different than a customer searching for you on YouTube. You'll walk away with concrete, actionable tips you can use to create a stronger customer experience for your brand, no matter where you are online.

Official Website: http://www.marketingprofs.com/marketing/online-seminars/398?adref=xupsem398