How to Market and Create Buzz for Events in Toronto February 2, 2010

Featuring…

Deb Lewis, Chief Experience Officer, CityEvents, www.torontocityevents.ca

Rob Campbell, Prime Innovator at Smojoe, www.smojoe.com/blog

Here’s a chance to learn valuable tips, simple tricks and advanced tactics for marketing your events in Toronto. Hear from Deb Lewis about best practices used by professionals and learn from Rob Campbell about how to use a myriad of free social media resources to create buzz and build social capital at the same time.

The seminar will cover a step-by-step process and guide participants on how they should market their events or fundraisers. The experience comes complete with a handy booklet on which to notate revelations. Participants will learn how to ‘put it out there’ and develop a communications strategy and agenda to target and achieve event objectives. With some basic knowledge, innovation, creative thinking, and the right partnerships, everybody can master event marketing.

You will learn:

· Developing your target market

· How to develop your marketing plan

· How to create your write up and promotions to match your target demographic

· Insights into a variety of different marketing tools (advertisements, public relations, viral campaigns, direct marketing, online, networking, and ‘new social’ media mechanisms beyond Facebook and Twitter)

· How to create buzz around your event (Will discuss local success stories and why they worked. Rob will discuss Miss Teen Canada World campaign)

· How to build social relevance on the web and increase your social media presence – a prerequisite discussion that precedes some of these other points

· Participants will be supplied with a hands on book “How to Create Buzz for Your Event” (sold online for $20) which includes a list of over 50 local resources (websites) where you can promote your event

Official Website: http://www.torontocityevents.ca