How to Engage Millennials for Financial Services through Social Media Webinar June 28, 2012

Millennials are unique customer segments who have rapidly adopted social media into their daily lives. This generation has all but replaced email with Facebook messages and would rather use a cell phone to send a text vs. making a call. At the same time social media has caught the world by storm, the world of Financial Services has been marked by slow economic growth and conservative forecasts. And many banks and financial organizations have suffered as a result of a shrinking customer base. However, businesses that understand how to approach and engage Millennials can tap into the tremendous purchasing power this segment. Join us for an exclusive webinar and learn how to connect with Millennials and expand your business. We will discuss: How financial institutions are using social media to build customer relationship and loyalty with Millennials; How leading brands are leveraging brand advocates to build online, peer-to-peer recommendations and advocacy; How leading companies use tools to listen to customer feedback and create great customer experiences that drive sales via on social media; Case studies on how financial institutions are using social media to increase customer acquisition and drive revenue through word of mouth. SPEAKERS INCLUDE: Dr. Gary Edwards, Chief Customer Officer, Empathica; Dr. Natalie L. Petouhoff, Independent Social Media ROI Specialist and Social Business Strategist. SPONSORS INCLUDE: Business Development Institute and Empathica.

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