Hitting the Mark Email Marketing Seminar Series: Data-driven email marketing made easy October 24, 2012

Email Marketing event targeted at brand marketers who wish to increase their email marketing response rates.

At this event you’ll learn how to identify the 5 most important pieces of customer data you can capture, to double or treble your email campaign response rates.

Experts will help you identify the top 5 weaknesses of your database and learn how to fix them. We will also show you how to populate, grow and enrich your email lists, automatically, 24/7 without you having to lift a finger.

We will take a look at engagement metrics that will show you how to target your very best customers, convert your very hottest prospects and reactivate contacts you thought you had lost for good.

Learn how to automate a process to clean and purge your email database to create a lean, mean, revenue-driving machine.

We will show you how to use your data to deliver compelling, relevant email content to each contact on your email list whilst measuring and evaluating the success of your new segmentation strategy and increasing your email campaign open rates, click through rates and conversions, and driving down your unsubscribe rates.

So if you are a business that currently engages in email marketing with your clients and you are sending more than 20,000 emails per month then this is certainly a must-attend event.

Agenda

1.30pm Registration

2.00pm Introduction and welcome from chairperson

2.05pm Session 1: Growing and Enriching your Database - A step by step, practical plan

2.35pm Panel question and answer session

3.15pm Coffee break

3.45pm Session 2: Beyond Personalisation - Sending the right message to the right person

4.15pm Panel question and answer session

4.55pm dotMailer presentation - Tools to make it all easy!

Followed by Drinks and Networking

6.00pm Close

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Official Website: http://dotmailerseminarseries.eventbrite.co.uk/