Healthcare - Dental Conference 2007 - Source:Gulf Press Centre October 23, 2007

Kati Leskinen, project manager of Toothfriendly International, said that dentists have been campaigning for clearer food labels for some time. Given the amount of information that is contained on food product labels, reliable facts can sometimes be hard to tell at a glance.

"Many consumers prefer visual, easy-to-understand logos over written claims," she said. “Often you cannot even judge from the ingredient list whether a product is toothfriendly or not. The claim ‘sugar-free’ does not automatically mean that a product is safe for teeth, as some sugar-free products may contain fermentable ingredients or high amounts of erosive food acids.”

The Happy Tooth logo makes it easier for consumers to choose guaranteed toothfriendly products. Worldwide there are already over 100 confectionery products which carry the logo. In the Middle East countries, the first confectionery products Smint, Cremosa, 02 and Halter have now adopted the logo.

The Toothfriendly programme was launched in Switzerland 25 years ago. The aim of the charity is to educate the public about the importance of oral hygiene and correct nutrition. Thanks to the consistent promotion, the amount of toothfriendly sweets has reached as much as 50% in many European countries. In the Middle East, however, the market share of toothfriendly sweets and snacks is still only few per cent.

For more info: http://www.citydailynews.com/toothfriendlyinternational.htm
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