Harnessing specialised search: what are the opportunities for publishers? January 21, 2008

The potential is there for publishers to provide niche search offerings to users, thereby:

enhancing their online presence
providing new revenue sources
On 21 January 2008, AOP will hold a forum (at IPC Media offices), bringing together industry experts to discuss and debate the next steps

13.30 Registration and networking lunch

14.15 Welcome and introduction

AOP

14.20 Chair's opening remarks

14.25 The changing digital environment and role of vertical search

Atomisation, feeds, widgets and toolbars - the implications for publishers
Specialised search and opportunities for publishers
How does Google Custom Search differ?
Can publishers reclaim their online communities from Google?
Linus Gregoriadis, head of research, e-consultancy

14.45 Questions and discussion

14.50 Supplier Showcase: Innovative Search-Driven Monetisation Strategies for Vertical Publishers

Industry trends: convenience, choice and control
Emerging search-driven business models and implications
Industry case studies
Simon Baptist, strategic product manager, Fast

15.05 Supplier Showcase: B2B Perspectives on Vertical Search as:

Traffic generator
Revenue earner
Community leadership
Content enhancer
Iain Fletcher, vice president, marketing, Convera Technologies

15.20 Supplier Showcase: Leveraging both proprietary and free content to support your business model

Incorporating both proprietary and free content
Exposing highest value content
Leveraging your domain expertise to make a quality vertical search application
Jonny Orange, media and publishing account manager, Endeca

15.35 Questions and discussion

15.45 Vertical Search – Challenges and Opportunities

Vertical search – what does it mean? – market? content type? Personalisation? All of the above?
Domain expertise – how do you leverage it?
Should vertical search showcase your own content or is it really about the user/community?
Does vertical search have a business model?
Graeme McCrakken, COO, Reed Business Search

16.05 Questions and discussion

16.15 Coffee and networking

17.00 Close

Bookings are now being taken online, please click here to access our secure booking site.

Tickets are £50+vat for members, £90+vat for non-members, including lunch. Please note that we cannot accept AmEx payments.

For more information please contact AOP at: events@ukaop.org.uk or 020 7400 7566.

Booking contact: Natalie Martin

Email: events@ukaop.org.uk

Telephone: 020 7400 7566

Official Website: http://www.ukaop.org.uk/cgi-bin/go.pl/events/details.html?uid=141;type_uid=43