Greener By Design May 19, 2009

In today’s challenging economy, companies that can align environmental innovation with affordability to bring green products to the mainstream have a clear competitive advantage. How are successful companies designing greener products with little or no price premium? Join us at Greener By Design 2009 to see who's innovating, who's succeeding, how they're producing products that aren't just greener, but better — and how you can put these strategies to work in your company.

Learn how consumer package goods companies are rethinking product formulations and delivery systems to reduce costs and improve quality

See the next generation of products and packaging based on cutting-edge “green chemistry”

Discover the metrics companies are using to assess materials, choose suppliers, and measure success

Meet key players from some of world’s best-known companies, including hundreds of brand managers, business strategists, sustainability officers, marketing directors, product designers, materials sourcing experts, and many others for the most comprehensive dialog about innovation and profitability in the industry.

Can You Afford to Go Green?

Green innovation isn't about creating premium products for upscale audiences. it's about cutting costs, improving efficiency, improving quality, reducing risk, and retaining customers — ingredients for success in any economy, but critical during today's tough times. As leadership companies understand the many ways green product development can drive business value the real question isn't whether you can afford to do it. It's whether you you can afford not to!
Greener By Design 2009 gives you the tools, insight, and inspiration to improve your company's bottom line through product innovation and green design techniques that work even during tough economic times. Key session topics will include:
Innovation Matters: Case studies from leading companies that have turned green innovation into a business strategy.
Simple, Lighter, Smaller: How companies are designing (and redesigning) for simplicity, cost savings, and source reduction.
Packaging Outside the Box: New strategies and materials for reducing packaging costs and footprint.
The New Metrics of Design: How companies are using product scorecards and other tools to measure, track, and improve products' environmental attributes.
And it's not just talking heads. You'll participate in hands-on innovation sessions, meet with experts in small-group consultative sessions, and see demonstrations of new materials and tools you can put to work today.

Official Website: http://www.greenerdesign.com/greenerbydesign