got milk? Chief Health Officer Tour June 23, 2008

6/23-6/24: got milk? Chief Health Officer Tour

The 11th annual got milk? Mustache Mobile Tour returns to Shreveport for three fun, free, community events!

This year, we are honoring mothers for being the gatekeepers of their family's health and wellness. Mothers have always had a lot on their plate. From carpool queen to coach, counselor to chef, she’s charged with many roles for her family. But with the ongoing concerns over childhood obesity and inadequate nutrition, many moms have taken on another important role, that of Chief Health Officer. For that reason, this year's tour has teamed up with the American Academy of Pediatrics and the USDA.

As her family’s Chief Health Officer, mom is a key player in keeping everyone active and making smart food and beverage choices – including serving lowfat or fat free milk, which offers a mix of essential nutrients.

For the first time ever, the famed-Milk Mustache Mobile Tour is hosting the Chief Health Officer Contest which invites local Shreveport residents to record a 30-second “mom-ination” video explaining why their mom – or a mom they know – is Shreveport’s Chief Health Officer. Shreveport’s Chief Health Officer will then have a chance to be crowned America’s Chief Health Officer and receive the chance to appear in her very own Milk Mustache ad.

And as an added bonus, local Shreveport residents can also enter into our Chief Health Officer sweepstakes, which will also reward a mom a $100,000 salary she “richly” deserves!

SHREVEPORT EVENT SCHEDULE & DETAILS:

Monday, June 23
11am-2pm
Louisiana Boardwalk
540 Boardwalk Boulevard
Bossier City, LA 71111
P: 318-752-1455

Tuesday, June 24
11am-1pm
Super 1 Foods
745 Shreveport Barksdale Hwy
Shreveport, LA 71105
P: 318-861-3181

Tuesday, June 24
5pm-7pm
Walmart
6235 Westport Avenue
Shreveport, LA 71039
P: 318-688-7700

ON-SITE ACTIVITIES INCLUDE:

During local events, Shreveport residents will have the chance to:
•Sign up for the Chief Health Officer Contest and Sweepstakes on-site
•Pose for a Milk Mustache photo souvenir
•Sample lowfat and fat free milk from local dairies: Brookshire Grocery Company and Foremost Dairies
•Win various got milk? prizes through the Milk Spin-to-Win wheel
•Get exercise tips from Curves fitness experts
•Local registered dietitian, Emily Walker, talking about the importance of milk’s role in the diet

For more information, visit www.whymilk.com

Official Website: http://www.whymilk.com