Google Analytics Seminars for Success - Sydney April 15, 2009

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During this seminar you will learn the basics of Google Analytics all the way through to advanced setup and configuration. Ensure you are using Google Analytics to its full potential, including new enterprise features and customized applications.
If you have any question or would like further details about the seminar please email analytics@mangoldsengers.com or call(02) 9960 6577.

Thursday 16 April - Google Analytics Introduction & User Training
Instructor: Benjamin Mangold, Analytics Director, Mangold Sengers

9:30am - 10:00am

Registration

10:00am - 12:30pm

Morning

Introduction to Web Analytics
About Google Analytics
Google Analytics Interface Features
Sharing Google Analytics Reports
Customizing the Dashboard

12:30pm - 1:30pm

Break

1:30pm - 5:00pm

Afternoon

Understanding Site Visitors
Tracking Online Marketing Campaigns
Using Site Content and Navigation Reports
Understanding Goals and Funnels
Introduction to Google Website Optimizer

Friday 17 April - Google Analytics Advanced Technical Implementation
Instructor: Benjamin Mangold, Analytics Director, Mangold Sengers

9:30am - 10:00am

Registration

10:00am - 12:30pm

Morning

Driving Business with Google Analytics
Google Analytics Architecture Overview
Advanced Segments and Custom Reports
Using Filters and Regular Expressions
Advanced Setups

12:30pm - 1:30pm

Break

1:30pm - 5:00pm

Afternoon

Setting and Configuring Goals and Funnels
Ecommerce Tracking and Reports
Introduction to Event Tracking
Tracking Multiple Domains and Sub-domains
Code Customization

Learning Outcomes

Monitor, measure and improve site performance
Identify online opportunities and strategies
Interactive seminar focused on participant needs
Define, set and measure service, branding, sales goals
Benchmark results and allocate resources realistically
Incorporate analytics into business decisions
Develop KPIs and calculate ROI

Our Google Analytics Seminars for Success begin with the essential elements of reporting and go right through to advanced features so participants can see and take advantage of the opportunities, and achieve the benefits, of data-driven decision making.
Who Should Attend? Anybody Involved In:

Lead generation

Ecommerce and sales
Website content
Search and online marketing

Web development and IT

Online strategy
Business development
Marketing and sales

Google Analytics has potential benefits for all areas of every organization because it provides reliable and accessible website visitor data showing what works and what does not work on websites and in marketing initiatives.

Instructor: Benjamin Mangold, Analytics Director
Benjamin Mangold is a leading Google product expert, he is the Australian Country Manager for the Web Analytics Association and the Analytics Director at Mangold Sengers.
Benjamin has achieved Google Analytics Authorized Consultant, Google Website Optimizer Authorized Consultant and Urchin Software Authorized Consultant accreditation for Mangold Sengers and he is also Google AdWords Qualified.
He is a Casual Academic at the University of Technology Sydney (UTS) and regularly attends sessions at Google's Headquarters in Mountain View, California.
Cancellation Policy
Cancellations can be made up until 10 days prior to the scheduled event date and may incur a cancelation fee. Cancellations made within 10 days of the event date will be credited towards future events, however no refunds will be issued. Substitutions will be accepted any time prior to the commencement of the event. All registered attendees will be notified via email and receive a full
refund of their course fees in the event of a cancellation.
If you have any question or would like further details about the seminar please email analytics@mangoldsengers.com or call (02) 9960 6577.

Organized by Mangold Sengers
Mangold Sengers provides enterprise level solutions for Google's products including Google Analytics, Urchin Software, Google Website Optimizer, Google AdWords and Google Mini.

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Ticket Info:  

• Both Days: (Recommended) Introductory & Advanced, AU$698.00
• Day 1: Introduction & User Training, AU$349.00
• Day 2: Advanced Technical Implementation, AU$349.00

Official Website: http://s4s-sydney-upcoming.eventbrite.com