Getting Involved in Cause Marketing May 10, 2012

Getting Involved in Cause Marketing

Brian Numainville - Sr. Director, Research & Public Relations; Chair NFC Foundation at Nash Finch Company

Companies large and small are stepping outside of their cubicles to get involved with projects for the greater good. Dawn dishwashing liquid is used to save wildlife.

American Express devised Small Business Saturday.

Learn why any size business from small to large can (and should) become more engaged with the local community!

Cause marketing – a strategic marketing partnership between your business and a social cause or nonprofit – enables consumers to connect with your business in a meaningful and positive way. It builds awareness of your company, provides a tangible demonstration of your values, engages your employees and can differentiate your organization. It also helps you build a loyal fan base of advocates who will stand by you in rockier times.

Key Takeaways:

Learn about cause marketing, its core benefits, and why it is critical in today’s world
Hear strategies on how to get started in cause marketing (enhance your IDENTITY..an easy way to remember key steps!)
Get advice on publicizing your cause marketing relationship

Brian is a senior-level corporate public relations and market research professional who has planned and executed numerous cause marketing campaigns. He also has been involved in cause marketing in the nonprofit sector through leadership roles in several organizations including Loaves & Fishes and Hands of Freedom, where he serves as Chairman of the Board.

Official Website: http://www.publicity.com/classes/getting-involved-in-cause-marketing/