George Lakoff discusses & signs The Political Mind June 18, 2008

Progressives have been fighting a losing battle in America for the last thirty years, largely because the majority of citizens vote against their own self interests. According to George Lakoff, bestselling author of Don't Think of an Elephant and Professor of Cognitive Science and Linguistics at UC Berkeley, this is because people don't think about politics rationally, but emotionally. In The Political Mind, Lakoff explains how our brains really work, why language is so important, and how Democrats can use this to their advantage to win the November elections.

This is a ticketed event. A free ticket is available with purchase of The Political Mind. Tickets without the purchase of a book will be available at Vromans main store before the event for $5.00. Additional books will be on sale at the venue. No phone or Internet orders will be accepted.

Event submitted by Eventful.com on behalf of Vromans.