Gail Leija - "Will the Real Information Architect Please Stand Up?" November 17, 2008

There has been a lot of discussion over the years about what exactly information architecture is. These "Defining The Damned Thing (DTDT)" conversations have been primarily around the What, rather than the Who. But who are these people? Where do they come from? Why are they often crossing over from other disciplines, abandoning the comforts of an established professional identity, to become the synthesizers, connectors and interpreters - sometimes referred to as glue people - whose reward for doing a good job is often that their contribution seems so inevitable that becomes invisible? And how long can they be satisfied with what is prematurely congealing into the role of "wireframer?" How can they leverage their previous experience, education and interests to offer more value to their projects and teams? And, finally, what is the career path for an information architect? What's next after IA?

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About Gail Leija:
Gail Leija collaborates with creative and account teams to develop scenarios and blueprints for online experiences that motivate users to engage meaningfully with clients and their brands.

She is a seasoned user experience professional with over 14 years of experience. Her engagements have ranged from ecommerce sites to intranets, microsites, web applications, content management systems, B2B marketplaces and touch screen kiosks for such clients as Verizon, British Airways, American Express, Kraft, EDS, LG, Equinox, Bank of America and Susan G. Komen for the Cure.

Join us for our third usergroup meetup, have a beer or three, network with some awesome people in the Interactive industry, and listen to some good music!

Admission is free.

Official Website: http://www.facebook.com/event.php?eid=90392615455&ref=mf