FuturAd 2008 February 13, 2008

On 14th and 15th February, the Croatian internet marketing industry will meet in Sheraton Hotel Zagreb (Zagreb, Croatia) at FuturAd 2008, the only Croatian internet advertising conference.

Our top-of-the-bill speakers will come from Google UK and Digital Strategy Consulting (UK). We'll host Mrs. Basak Tamar, Head of New Market Operations at Google UK, for the very first time in Croatia. We at INAMA (Croatian interactive marketing association) strongly believe that the know-how that Google team has will be transfered at least a bit to every participant. The fact that Danny Meadows-Klue, internet marketing pioneer and one of UK's digital industry founder coming from Digital Strategy Consulting (UK), will be joining us again after he impressed us all with the amount of his knowledge and enthusiasm last year at FuturAd 2007 (Zagreb, Croatia), is just a reason more to come to this unique oportunity for every professional in this region.

Danny will be a moderator of the conference, giving introduction to each of 4 conference blocks (SEM, sponsored content, banner advertising, other), after whom main word will be given to local advertisers speaking about specific area practice examples.

Keynote speaker is a position reserved for our guest coming form Google, the biggest global (not just internet) brand and fastest growing company in last decade. Google is a example for internet advertising efectiveness and main industry dynamo throghout the Globe.

Some of the themes that will be covered:

* Introduction to all internet advertising forms and
* Trends in UK and specifically in Croatia; diferences in Croatia and region – besides theory participants will be given insights in real business models presented by local advertisers through internet advertising models case studies
* How to maximise internet advertising investment – entire conference will have a efficiency as a main theme

Official Website: http://www.futurad.net/