advertising.yahoo.com
Sunnyvale, California

With ethnic minorities representing $2.5 trillion in buying power, more brands engage in multicultural marketing today than ever before. But marketing to ethnicities is a complex proposition. In Ethnodynamics, we uncover best practices that can allow brands to achieve maximum impact while avoiding the missteps many have made in the past.

Official Website: https://yahoowebevents.webex.com/yahoowebevents/onstage/g.php?t=a&d=921734590&SourceId=1006

Added by ayc on October 13, 2011

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