Free Cone Day 2009 April 20, 2009

01 April 2009, Singapore – Wish you could add a dash of sweetness to your life during these sour times with a moovelicious scoop of chunky ice cream? Ben & Jerry’s, one of the world’s top premium ice cream brands, is granting your wish with its annual Free Cone Day, to be held on 21 April at selected Ben & Jerry’s scoop shops (see list of participating scoop shops below)!

In tune with Ben & Jerry’s movement to create a conscientious consumer culture in Singapore, Ben & Jerry’s Free Cone Day 2009 will feature five udderly unforgettable flavors that have been concocted with ingredients that are sourced only from its Values-Led Sourcing program. The five udderly unforgettable flavors are Chocolate, Coffee Coffee Buzz Buzz Buzz, Vanilla, Chocolate Macadamia (newest flavor!), and Chocolate Fudge Brownie.

Ben & Jerry’s Values-Led Sourcing (VLS) program ensures that purchasing of our materials and ingredients support Ben & Jerry’s mission to support progressive social and environmental change. Values-Led Sourcing helps to create sustainable economic development, community well-being, and a healthy environment by building long-term, mutually beneficial relationships with suppliers who share Ben & Jerry’s core values. These five flavors are definitely made with extra love and care from farmers near and far.
“At Ben & Jerry’s we want to make the world a better place through chunks and swirls and we want to thank our loyal fans by trying to make their lives a little bit sweeter,” said Ben & Jerry’s Brand Champ Benjamin Tng. “This is why during this year’s Free Cone Day, we are offering our fans a taste of five udderly unforgettable flavors that are from our Values-Led line up”.

Ben & Jerry’s aims to break the record of 49,950 scoops that were given away in Singapore and in 2008. Free Cone Day was first celebrated back in 1979, in the original Ben & Jerry’s Scoop Shop - a dilapidated gas station in Burlington, Vermont. The day was created to thank loyal customers for their support during Ben & Jerry’s first year in business. An instant success (well how could it go wrong?) it’s now an annual tradition that’s celebrated on the same day the world over from Austria to Sweden! An estimated moovelicious 1 million scoops will be given out all over the world during Free Cone Day 2009.

To take part in Free Cone Day:
1. Cancel any previous appointments that you might have made on Tuesday, 21 April and put Free Cone Day in the Calendar.
2. Inform your friends about Ben & Jerry’s Free Cone Day!
3. Come down to any Ben & Jerry’s scoop shops (list below & on benjerry.com.sg) from 12 pm to 7 pm.
4. Choose one of five udderly unforgettable flavors - Coffee Coffee Buzz Buzz Buzz, Vanilla, Chocolate, Chocolate Macadamia (newest flavor!), and Chocolate Fudge Brownie.
5. Have a moovelicious time enjoying your udderly unforgettable scoop of ice cream.
6. While you are enjoying your free cone, browse the Ben & Jerry’s Chunky Book at the scoop shops to learn about Values-Led Sourcing and how it affects millions of lives around the world.
7. P.s.: Check out the cocoa bean sacks at the Ben & Jerry’s scoop shops – try to guess how many there are and you just might win a nice prize! Ben & Jerry’s just keeps on giving.

Official Website: http://www.benjerry.com.sg