Framing Winning Strategies with The Chasm Group April 26, 2007

Every small businesses dreams of growing big. Most of them dream of becoming the gorilla in their specific niche. And most claim they have the right strategy. But how do you know that you have the right strategy if you are just starting out?

Creating product strategies is much an art as a science. Join one of the industry's foremost authority and an accomplished executive and speaker on the subject of building sustainable strategies at our next TechCoire meeting as he shares his thoughts his thoughts and insights about the key essential elements of strategy including:

Four Lessons in Framing Strategy
Nine Lessons in Building Strategy
Five Lessons in Implementing Strategy
This session will include real-world examples of both successes and failures in applying these lessons in high-tech marketing.

Speaker Bio

Mark Cavender is Founder and Managing Director of Chasm Institute LLC.
Mark has a unique blend of strategic and tactical marketing skills coupled with a strong background in software sales. He is the co-author of Chasm Institute's online program entitled "Foundations of High-Tech Marketing."

Mark has worked with numerous leading enterprise software and telecommunications companies such as Acterna, Business Objects, FileNet (an IBM company), Hyperion, Lawson Software, Microsoft, Nextel, Nokia and SunGard as well as growing firms such as Docent (now SumTotal Systems), iManage (now Interwoven), and Logility. He has also done joint strategy work with IBM and their key enterprise software business partners.

Prior to founding Chasm Institute, Mark spent 9 years as a Managing Director with The Chasm Group and four years with Oracle Corporation, most recently as Director of Marketing, Financial Applications. Before joining Oracle, he was Marketing Manager with J.D. Edwards & Co.

Mark holds an MBA in marketing from the University of North Texas.

About TechCoire:
TechCoire helps entrepreneurs and executives from Northern California by empowering them with the knowledge, capital and connections that are critical to their development and growth.

Official Website: http://www.techcoire.com