Fort Lauderdale Florida Blue Center Celebrates Grand Opening April 16, 2011

Fort Lauderdale Florida Blue Center Celebrates Grand Opening

South Floridians to Learn About Healthy Living with Miami Dolphins Cheerleaders, “The Coast” 97.3, Be Organic Catering and Smoothie King

On Saturday, April 16 and Sunday, April 17, Blue Cross and Blue Shield of Florida will celebrate the opening of the Fort Lauderdale Florida Blue Center at Sawgrass Mills. The new center, which is Florida Blue’s fifth location in the state and the first of four new centers set to open statewide in 2011, focuses on helping consumers understand their health care coverage options while providing personal support for health and wellness care.

The weekend’s grand opening event will expose locals to fun, tasty and easy options for healthy living: including live cooking demonstrations and tastings from Be Organic Catering, complimentary personal health assessments and massages, and free smoothies from Smoothie King. Visitors will also have the opportunity to take photos with the Miami Dolphins Cheerleaders and be part of a live radio remote with the chance to win prizes from WFLC-FM “The Coast” 97.3.

Visitors to the Ft Lauderdale Florida Blue Center at Sawgrass Mills can shop for a health care plan that fits their individual needs, attend educational seminars and events on a wide variety of topics, and during monthly health fairs, receive free personal health assessments that measure top line health indicators. BCBSF members also have the opportunity to work with consultants on a face-to-face basis to resolve complex claims issues and research providers, treatment options and costs to maximize the benefits of their individual insurance plans.

WHEN: Saturday, April 16 – 10:00 a.m. – 5:00 p.m.
Sunday, April 17 – 12:00 p.m. – 5:00 p.m.

WHERE: 1970 Sawgrass Mills Circle
Sunrise, FL 33233

About Florida Blue
An original concept in health care and customer service, Blue Cross and Blue Shield of Florida’s Florida Blue centers are the first interactive environment where consumers can purchase health insurance, have face-to-face consultations concerning their individual policies, receive top-line preventative care health screenings, participate in wellness lectures, and learn about various health care options fit for any budget. Florida Blue centers are currently open in Tampa, Miami, Jacksonville, Winter Park and Fort Lauderdale. For more information about Florida Blue please visit, www.floridablue.com.