Follow the Leader: Invention, Inspiration, Imitation September 25, 2008

Throughout history, the world has been influenced, shaped, corrupted, and inspired by trends. The same can be said about advertising.

Join Debra Weiss, with special guests Andrea Kaye (SVP, Managing Art Buyer) and Sasha Shor (SVP, Creative Director) from McCann Erikson, in an evening of conversation and imagery as they examine the who, what, and when of the trend – past, present, and future.

This program will cover:

* What is a trend and how does it get to become one?
* What is the difference between a trend and fad?
* Who are these people who start trends?
* How do they do it? Why do they do it?
* The impact of the trend on the ad industry

All attendees who pre-register will get the chance to win a free ADBASE Premium Edition, including Emailerv2, a prize worth $1695!

Please Note: Early Bird Registration ends midnight September 23rd. General Admission/At Door pricing will apply for all remaing registrations.

Official Website: http://followtheleader.eventbrite.com/