Fly off to Vermont with Ben & Jerry’s A Cookie Affair April 2, 2010

19 April 2010, Singapore – In celebration of Ben & Jerry's euphoric new flavor A Cookie Affair, Vermont's finest ice cream maker brings you - What’s inside A Cookie Affair Video Contest* ! It’s a once in a lifetime chance to win a trip for two to Vermont and other scrumptious Ben & Jerry’s prizes!

What we are looking for: A Cookie Affair is Ben & Jerry's newest ice cream flavor that's part scandal, part mystery and all yummy adventure. The important question here is, how would you interpret how A Cookie Affair came about? Do this through a video no longer than 90 seconds on what you think is the inside scoop of A Cookie Affair!

Getting started: Not sure where to begin? Check out our sample video on the official website here: http://acookieaffaircontest.benjerry.com. We also have an awesome inspirator designed to help get your creative juices churning. Would your video be a ‘Fairy Tale’ told through ‘Stick Figure Flip’ or a ‘Coming-of-Age Story’ told through ‘Dramatic Monologue’? Take a spin and find out, the possibilities are endless.

The pay off: The winning video will receive a trip to Ben & Jerry's headquarters in Vermont, USA! You will get to meet out Flavor Gurus and find out how we come up with our lengendairy flavors. Plus the 5 finalists will win free Ben & Jerry's ice cream for a year, imagine that, you’ll won’t have to pine for a pint of Ben & Jerry’s for a whole year! Those who are “camera-shy” can also redeem awesome Ben & Jerry’s merchandise by simply voting, sharing, and commenting through our supercool website.

So log on now to our interactive http://acookieaffaircontest.benjerry.com and you might be on a plane to Vermont in a jiffy! Remember, the journey of a thousand miles begin with a single click, and the first 100 video submissions get a free pint of Ben & Jerry’s!

Get mooving now cause submission starts April 3 and ends on May 31, 2010!

*Rules and regulations of the contest can be found at http://acookieaffaircontest.benjerry.com/benjerry/page/