Finding – and leveraging – the Social Media Sweet Spot February 18, 2010

The buzz of Social Media has transformed the once-static online environment into a vibrant, dynamic space. So how can your brand rise above the signal-to-noise ratio to maximize impact on your audience, community and employee base? Better yet, how to do it while leveraging your internal and external strategies?

Join us on Thursday February 18th, 2010 to discuss best practices in utilizing Social Media channels to strategically build brand loyalty while engaging consumers -- as well as current and future talent. Learn how to leverage the balance between internal and external approaches to convert audience members into true brand leaders.

Take this opportunity to get new ideas on what you can start doing now.

In this session we will:
• Survey the landscape of low-cost Social Media tools and explore their effective use
• Generate a list of three things you can do immediately to maximize impact with internal and
external strategies
• Learn from experts who have leveraged the balanced ‘Sweet Spot’ approach

Who should attend?
Marketing, Sales and HR executives with an interest in improving their Social Media success

Will include Canadian business leaders:

* Mike McDerment, CEO, Freshbooks

* Maggie Fox, CEO, Social Media Group

* Erin Bury, Community Manager, Sprouter

* Michael Shostak, SVP, Managing Director - Interactive, Y&R Canada

* Moderator: Ana Matic, Founder & Creative Director, Matica

Ticket Includes:
Continental breakfast (coffee, juice, fruit and pastries),
Networking Opportunities,
connections to Toronto's marketing and business communities.