“FILM & BRANDS” PANEL TO EXAMINE THE BALANCE OF ARTISTIC INTREGRITY AND CORPORATE SPONSORSHIP IN FILMMAKING AT THE TRIBECA FILM FESTIVAL April 20, 2012

Filmmakers and representatives from a variety of international consumer brands will discuss the increasing collaboration between film and brands as part of the “Tribeca Talks: Industry” panel series on Friday, April 20 at 2:30 PM at SVA Theater 2, located at 333 W 23rd Street (between 8th Avenue and 9th Avenue), Manhattan.

As the number of projects and platforms for distribution increase, the bar has been raised for how to make these projects effective corporate storytelling pieces as well as quality filmmaking. Panelists will include producer and director Brett Ratner, Tribeca Enterprises COO Jon Patricof and representatives from American Express, GE, Chipotle Mexican Grill and others.

The event is free and open to the public.

For more information, visit www.tribecafilm.com.