Fila PastForward Mobile Store Tour - Philly August 21, 2006

Fila heads to Philly this week to kick-off a multi-city bus tour, reintroducing the brand’s heritage and showcasing its 2006 Vintage collection to consumers via a “pastforward mobile store.” The mobile store will feature Fila apparel for customers to purchase and order directly on-site. The mobile store will also showcase Fila tracksuits dating from the 70s, which have inspired Fila’s Vintage Collection today. Guests on the mobile store will have the chance to win a piece of Fila’s high-end Settantatre collection, a retro line by Fila with only a limited number of pieces made worldwide.

The first 50 guests to make a Fila purchase from the Mobile Store will receive 25% off their next purchase at fila.com or a Fila-operated retail store. For daily bus locations, route updates and stories from the road go online to http://pastforward.fila.com or call 1-866-597-FILA.

PHILLY
Tues., August 22:
South Street, 7 pm
North Bar & Lounge, 222 South Street, 10 pm
Wed., August 23:
Rittenhouse Square, 7 pm
Walnut Room, 1709 Walnut Street, 10 pm

Official Website: http://PastForward.Fila.com