Fila PastForward Mobile Store Tour Bus August 23, 2006

Fila looks to the City of Brotherly Love to kick-off its multi-city bus tour, reintroducing the brand’s heritage and showcasing its 2006 Vintage collection to consumers via a “pastforward mobile store.” The bus will be parked at Philly hotspot, "The Walnut Room" around 10 pm for all visitors to stop by and check out the bus.
The mobile store will feature Fila apparel for customers to purchase and order directly on-site. The mobile store will also act as a Fila museum, showcasing one of a kind Fila tracksuits dating from the 70s, which have inspired Fila’s Vintage Collection today. Guests on the mobile store will have the chance to win a piece of Fila’s high-end Settantatre collection, a retro line by Fila with only a limited number of pieces made worldwide.

The first 50 guests to make a Fila purchase from the Mobile Store will receive 25% off their next purchase at fila.com or a Fila-operated retail store. For daily bus locations, route updates and stories from the road go online to http://pastforward.fila.com or call 1-866-597-FILA.

Official Website: http://Pastforward.Fila.com