Fall Fashion Campaign at 313@somerset October 6, 2012

A mystery hunt begins at 313@somerset for the next cover model of a leading lifestyle magazine!
From September 7 – 9, ‘live’ mannequins will be planted at the shopping mall and along Orchard Road to spot and select males and females between 18 – 28 years old that exude cover model personas.

The 12 chosen frontrunners will have a personal stylist who will assist to choose their outfits from leading brands from 313@somerset. They will also be given a complete makeover and a chance to strut their stuff on an exclusive fashion runway. Two ‘Cover Models’, one male and one female, will be decided by an esteemed judging panel and crowned on October 7.

The winners will front an upcoming cover of a lifestyle publication in a glitzy, glamorous ensemble.

‘Are You Our Next Cover Model‘ Search
Date: September 7 (6-8 pm), September 8 and 9 (4-8pm)
Venue: 313@somerset

‘Are You Our Next Cover Model’ – FINALS
Date: October 7, 2pm
Venue: 313@somerset

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In conjunction with ‘Are You Our Next Cover Model’, 313@somerset is organising a ‘Bid Me A Cover Look’ fashion auction. Shoppers who aspire to look like cover models this Fall season, can pick out and bid on a runway-ready outfit modelled by our six live mannequins at this event held at L1 atrium. The various cover looks, comprising apparel, shoes or accessories by participating 313 retailers, will commence at a discounted price. Successful bidders will be able to personally remove these auction items from the ‘live’ mannequin once they’ve won the auction.

‘Bid Me A Cover Look’ Fashion Auction
Date: September 29 and 30 (2pm, 4pm and 6pm)
Venue: 313@somerset

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313 Fashion Spin
Date: 7 September to 14 October 2012

Shoppers can have a go at the sure-win Fashion Spin to receive over $20,000 worth of food and shopping vouchers, when they spend a minimum of $150 (max of 3 same-day receipts) at any 313 outlet, from 7 September to 14 October 2012, limited to the first 80 shoppers per day on a first-come first-served basis, one spin (ie. one redemption) per shopper per day.

For more shopping deals and exclusive promotions in 313@somerset, please visit:
Website: 313@somerset
Facebook: facebook.com/313somerset
Twitter: twitter.com/313atsomerset