Learn how to:
* Draw a maximum number of people to your booth, and keep them interested and engaged once they are there.
* Design a booth that starts selling as soon as people see it.
* Establish and follow through on lead-generating goals so that you’re not just handing out literature and candy, and hoping someone will buy something.
* Evaluate the effectiveness of your booth based on your pre-show goals.
Official Website: http://expomarketing101.eventbrite.com
Added by cynde_bock on March 2, 2011