Expo Marketing 101 November 9, 2011

When you exhibit at an expo or trade show, you have just 3 seconds to grab attendees’ attention. That’s about how long it typically takes for someone to walk past an 8-foot booth.

Whether you are exhibiting to find manufacturing partners or product distributors, or you are using this opportunity to sell products, create awareness or gather sales leads, you need to stack the deck in your favor.

Face-to-face consumer and trade shows are a cost-effective way to market your business to a lot of people in a short amount of time. Why are some exhibit booths always packed with people while others seem to gather dust?

Professional show producers invest a great deal of time and dollars to bring in quality attendees. We’ll share proven ways to turn those attendees into hot sales leads, from pre-show preparation to the essential steps to follow after the event.

Learn how to:

* Draw a maximum number of people to your booth, and keep them interested and engaged once they are there.
* Design a booth that starts selling as soon as people see it.
* Establish and follow through on lead-generating goals so that you’re not just handing out literature and candy, and hoping someone will buy something.
* Evaluate the effectiveness of your booth based on your pre-show goals.