Experiential Marketing Conference January 24, 2010

“Quenching Customers’ Thirst for Affiliation with Experiential Marketing”

Today’s market place depicts clutter from products and promotions that has desensitised consumers and eroded their loyalty to brands. What marketers need are strategies that not only deliver their brand message, but immersive, powerful experiences that forge connections and evoke emotions in consumers. Experiential marketing presents them with the solution to showcase their company’s offerings, actively engage consumers and establish relationships that translates into sales and retention. It has become imperative for marketers to be furnished with experiential marketing skills in-vogue to successfully poach the hearts and minds of consumers.

Are your current Experiential Marketing tactics stirring the right emotions? Do you know what constitutes a successful Experiential Marketing campaign? Can you ensure that your brand translates the right experience and echoes what consumers want?

This conference showcases a myriad of case studies that includes the Media, IT, Telecommunications, Entertainment, Resorts and Hotels, FMCG, Food & Beverages, Airline, Gaming and Automobile industries on how you can leverage on the experiential economy, and convert consumers into brand advocates. Clear the misconceptions of experiential and events marketing, and find out how you can establish two way conversations to involve and engage your customers with user-generated content. Understand how design comes into play, and incorporate elements of curiosity and authenticity to heighten the emotional connection consumers have with your brand. This is your chance to learn new and exciting methods to distinguish your company from your competitors and convert passive consumption to true engagement, with in-depth sharing by experiential marketing experts.
For more details, please visit http://www.conferences.com.sg/S1361-EXM-11X-L.pdf or http://www.conferences.com.sg/conf-EXM.htm

For more information, please email Ms Lorraine Tiang at lorraine@conferences.com.sg or call us at +65 6372 2201.

Official Website: http://www.conferences.com.sg/S1361-EXM-11X-L.pdf