Etail Europe June 1, 2008

e-Tailing Innovations

An assessment of the most current e-commerce innovations. When is the time right for these new channels and technologies? What are the challenges and incentives to deploy them?

Ø Distribution platforms and (social) marketplaces of the future such as mobile, virtual worlds and IPTV

Ø Desktop marketing and e-tailing tools such as widgets, tagging, advergaming, RSS feeds, etc.

Ø Cutting-edge web 2.0 applications such as Ajax to drive interactive and engaging content

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